Enter your new list name and click '+ Create lead/account list' inside the box.Ĭustom lists can also be created directly inside your search results by clicking 'Save' followed by the '+ Create lead/account list.' prompt.From either the Lead Lists or Account Lists page, click '+ Create lead/account list.'.On the homepage, click Lists, and select 'Lead Lists' or 'Account Lists' in the dropdown.

This is where LinkedIn Sales Navigator’s custom-list feature comes in handy: An effort like that takes time and patience, especially since every sales rep values some customers over others. Start by identifying your top 10 accounts (broken down by companies)Īccount-based selling is essentially a multi-touch strategy, one coordinated across the entirety of a company, all in the pursuit of a particular number of high-value accounts. And I can show you exactly where it should all begin. If you’re not yet familiar with the knowledge required to use this sales tool to its full potential, it’s not too late. Although the Professional tier of LinkedIn Sales Navigator offers individuals a great way to increase their sales pipeline and close more deals, most sales organizations opt for the Team or Enterprise tiers to quickly expand their network and build client relationships. LinkedIn revealed that, through its 630 million+ member network, sales leaders see 80% more productivity, 45% more opportunities, and 51% more quota achievement.īased on those reasons alone, it’s obvious why sales professionals continue to rely on LinkedIn Sales Navigator to maximize their effectiveness in account-based sales environments.It allows you to filter for (and find) contacts and leads based on their engagement, behaviors, and interactions, including when they post, change jobs, or get mentioned in the news.It gives you more contact data than the limited access you’d otherwise receive with the free version of LinkedIn, letting you unlock more people in your search results.

If you’re looking for the relevant contact insights to build deep customer relationships, you need LinkedIn Sales Navigator. Whether you’re new to B2B sales or a seasoned professional, you know that data has become the key differentiator between top sales teams and the rest.

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